Mascot

Meet Bubbles.

The small optimist who can't stop rising. The heart of Fizz PR, made visible.

What a bubble is

Born the second the bottle opens.

Bubbles is the fizz in Fizz PR, made visible. A small, glossy, cream-coloured bubble with dot eyes and a sure little smile. He lives under the surface while a story is building, and appears the instant it breaks.

He is not a logo with a face. He is our team's ethos with a pulse: curious, calm, and always the first thing to rise when a story does. A character people can bond with, where a wordmark would just sit there.

His one law of physics is our whole philosophy: he cannot stop rising.
What is his philosophy

Bubbles, on paper.

NameBubbles. One name, zero bio, the mark of a real spokesperson.
SpeciesCarbonation. Built under pressure, made for lift, same as every good pitch.
BodyGlossy cream sphere, dot eyes, a small sure smile. Camera-ready, no retouching.
DefaultCalm. On message. Unbothered, even off the record.
HabitRising. In pitches, in feeds, above the fold.
Employerfizz.PR. The face of our six principles, on brand at all times.
The castOne hero, two accomplices
Bubbles.

The cream one. The face of our ethos. Curious, calm, and first to rise when a story breaks.

Spark.

The red one. The bold spark of an idea. Impulsive and fast, it supplies the ideas Bubbles carries upward.

Pip.

The tiny one. Every story starts as a Pip: a whisper in a group chat that hasn't learned to rise yet.

What he stands for

Six principles, kept afloat.

Bubbles doesn't recite our beliefs. He acts them out, one story at a time. Six convictions, permanently in orbit around him.

Principle 01

PR is a creative discipline, not a press-release factory.

Craft over volume
Principle 02

Culture moves in group chats, then in print.

We live upstream
Principle 03

Earn the placement.

The stairs, not the lift
Principle 04

A brand worth covering will be impossible to ignore.

The work is the noise
Principle 05

Sharp. Bold. Unbothered.

Crisis day, pulse unchanged
Principle 06

Less account managers, more cultural operators.

Operators go outside
BB-PRINCIPLERising
Each principle becomes one post. Six weeks, six stories, starting launch day.
Play with him

His game: signal vs noise.

Everything Bubbles stands for, playable in 35 seconds. Pop the spam pitches, the paid lists and the bot followers. Protect the real stories. Bubbles keeps score, and your Signal Score comes with a free Fizz Audit for your brand.

:35On the clock
3Lives. Guard them
1×Free brand audit
Play Pop the Noise Works best on your phone
NOISE · TAP IT“GUARANTEED coverage, only ₹9,999”
SIGNAL · PROTECT ITA journalist who texts you back
Time to rise.

Bubbles works for us. We work for brands worth covering. If that's you, the bottle is already fizzing.