01 / 04
Jewellery · Retail
Making a festive campaign impossible to miss.
The challenge
A jewellery brand needed to cut through a crowded festive season without relying only on paid visibility.
What we did
Built a campaign narrative around the season, paired product-led media pitching with founder positioning, and created multiple editorial angles for business and lifestyle press.
142earned placements across national business and lifestyle press in one festive quarter.
Turning clinical expertise into category authority.
The challenge
A healthcare group had expertise to share but lacked a consistent presence in the conversations shaping its category.
What we did
Created an expert commentary desk, mapped relevant journalists and news moments, and placed senior voices into timely, useful stories.
4×increase in share of voice against the category leader within two quarters.
03 / 04
Real estate · PropTech
Making a funding announcement earn attention.
The challenge
A growing proptech business needed a major funding story to reach business media without putting paid media behind the announcement.
What we did
Developed an embargo strategy, sharpened the investment narrative and worked towards an exclusive before widening the story to the broader business press.
₹0paid media spend behind an announcement that ran in every major business daily.
04 / 04
Consumer electronics
Building launch-day proof before retail availability.
The challenge
A consumer electronics brand needed credible product attention before the product reached shelves.
What we did
Combined product launch PR with targeted creator seeding, prioritising relevant reviewers and unboxing formats during the launch window.
31reviews and unboxings secured ahead of retail availability.