Stories that make the grade.

For global universities, online-learning platforms, immersive EdTech, academic publishers, preschools and study-abroad consultants across India, we build the narratives, launch moments and media visibility that turn institutions into names students and parents trust. One playbook, six very different audiences to win.

The sector

A portfolio across higher education, online learning, immersive EdTech, academic publishing, early childhood and overseas educationthe brands shaping how India learns, each needing the market to finally notice what it could already do.

Sector
Education & EdTech, schools, platforms, publishing & childcare
Region
India & overseas
Segments
Higher ed · Online learning · Immersive EdTech · Publishing · Early childhood · Study abroad
Brands featured
King's College London · instrucko · Veative Labs · Educart · Footprints · Collegify
Scope
Brand narrative · Earned media · Launch & event PR · Thought leadership · Digital PR
The brief

One sector, six audiences to win

Education brands rarely struggle with quality, they struggle with trust and attention.

Across universities, platforms, publishers and preschools, the same gaps appear: crowded spaces where everyone claims to be premium, thin digital discoverability, and audiences, students, parents, schools, who expect proof of quality, not promotion. Our mandate was to close that gap and give each brand a credible reason to be covered.

What the sector runs into

  • Highly crowded education and EdTech spaces, hard to cut through digital noise.
  • Varied audiences and touchpoints, each needing different proof of credibility.
  • Visibility alone rarely converts into trust without evidence of quality.
  • Turning attention into sustained, value-driven engagement, not just promotion.

What we set out to do

  • Boost brand visibility by 30% within six months across channels.
  • Increase audience engagement by 25% through value-driven content.
  • Build trust and authority by highlighting expertise, quality and reliability.
  • Give each brand a distinct position within its education vertical.
The playbook

A single approach, tuned to each brand

01

Announcement-led storytelling

Campus launches, funding rounds and expansion milestones turned into earned-media moments from the King's College London Gurugram campus to Footprints' Series A.

02

Thought leadership & data

Data-backed narratives on global education trends, women studying abroad and employability, positioning founders as voices the press returns to.

03

Leadership & expert commentary

Founders, principals and educators placed in trade and national press, keeping each brand present milestone by milestone.

04

Launch & event management

End-to-end events, pre-event outreach, on-ground media handling and post-event amplification like the Educart Student Conclave and new-centre openings.

05

Targeted & regional outreach

National, education, business and local-language desks matched to each story, including regional press where the centres actually are.

06

Digital PR & social alignment

Google News visibility and PR-aligned social content that strengthens search presence and recall among students and parents over time.

Across the sector

The work, by brand

01 Higher Education & Global Universities

King's College London

International curriculum · Gurugram campus · North India
Challenge
Establish visibility and credibility for a storied UK institution's entry and expansion into a competitive North India market.
What we did
Built a PR strategy around global legacy and academic excellence, with announcement-led storytelling on the campus launch, international faculty and long-term vision, plus targeted national, education and business outreach.
Coverage
The Times of India Business Standard The Indian Express Free Press Journal ThePrint Financial Express BW Education EdTechReview Lokmat Times
02 Online Learning & Future-Ready Skills

instrucko

Live online classes · Life skills · School partnerships
Challenge
Stand out as a credible online platform in a crowded EdTech space and prove value to schools and parents alike.
What we did
Led partnership-led storytelling around tie-ups with leading schools, Scindia, Mayo College, G.D. Somani, Mayoor Chopasni and Sri Barathi Vidyala, for financial literacy, creative writing and public speaking programmes.
Coverage
The Hindu India Education Diary
03 Immersive EdTech & VR Learning

Veative Labs

VR & WebVR content · Classrooms · 20+ countries
Challenge
Communicate a complex, hardware-heavy VR proposition as accessible, affordable and genuinely useful in everyday classrooms.
What we did
Positioned the brand around accessibility and impact WebVR that runs anywhere, founder-led commentary, and a narrative on making complex concepts easier to grasp.
Coverage
UNICEF YourStory
04 Academic Publishing & Exam Prep

Educart

CBSE & ICSE books · Question banks · Student events
Challenge
Move from a known reference-book name to a trusted, talked-about brand among students, parents and educators.
What we did
Ran event-led and credibility storytelling including the Educart Student Conclave 2025 at Siri Fort Auditorium with 1,700+ students, alongside coverage of its exam-aligned books.
Coverage
Hindustan Times The Times of India
05 Early Childhood & Childcare

Footprints

Preschool & daycare · 188+ centres · 25+ cities
Challenge
Build visibility for a fast-growing preschool and childcare chain across both national and deeply local audiences.
What we did
Announced funding milestones and aggressive expansion, positioned leadership around early childhood education, and secured education, startup and regional-language coverage near new centres.
Coverage
ET Education YourStory ANI Education21 Bharatha Sarathi Indu Sanje Sanje Prabha
06 Overseas Education & Study Abroad

Collegify

Study-abroad guidance · Student mobility · Admissions
Challenge
Position a guidance brand as a thought leader in overseas education amid a noisy study-abroad market.
What we did
Crafted data-backed thought leadership on global education trends, women studying abroad and employability, placed expert commentary in top-tier national press, and aligned social content with the PR narrative.
Coverage
The Times of India Education Times moneycontrol digitalLEARNING
The results

From quiet quality to talked-about.

Across the sector: improved digital discoverability, elevated trust and premium perception, and successful launch and milestone moments, from a UK university's India campus to a childcare chain's Series A, an EdTech VR story and a national student conclave.

6
Education brands activated
20+
Media titles secured
85%
Client retention, exceptional for service
800+Brands served, India & overseas
15 yrsCommunications experience
360°Integrated approach
35+Branding professionals
3Regional-language titles activated
We turn campuses, classrooms and curricula into the brands students and parents trust.
Fizz PR · Education Practice
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