When Judge India Solutions came to us, they had the credentials of a 55-year global enterprise and almost no local media presence. Within months, their spokesperson became a regular presence in India's top business and technology press and the brand had become the category voice on AI transformation.
A fast-growing digital transformation brand delivering AI, Cloud, SAP, ServiceNow, and talent solutions to global enterprises with expertise that deserved greater market visibility.
The job was to move from global heritage to local market authority. We had a clear runway and a spokesperson with genuine expertise. The rest was execution.
Judge India Solutions is part of a 55-year-old US enterprise with deep domain expertise and a track record that speaks for itself in global markets. In India, though, none of that translated. Enterprise buyers researching AI transformation partners didn't find them, and what they couldn't find, they didn't shortlist.
The brief was precise: establish Abhishek Agarwal as a nationally recognised voice on AI, workforce transformation, and the future of work. Not awareness for its own sake, credibility that enterprise decision-makers could reference in board conversations, the kind of consistent presence that turns a brand from a vendor into a category authority.
Created sharp, India-focused story pillars around AI & automation in enterprises, digital transformation and cloud adoption, and the future of work, with leadership readiness at the centre of every angle.
Executed a steady flow of expert columns, authored articles, and opinion-led interviews , all aligned to quarterly PR themes and media cycles, turning commentary into a repeatable presence rather than a one-off spike.
Developed a personal branding roadmap for Abhishek Agarwal , positioning him as a credible national commentator on AI, workforce transformation, and leadership trends that enterprise media actually wants to quote.
Targeted outreach to top-tier business, technology and HR media, supported by podcast features, panel discussions, and expert quote placements, building a presence that was visible to buyers at every touchpoint.
Fizz PR helped us establish thought leadership across India's top business and tech platforms.
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