Built like a factory.
Known like a brand.

KSP INC. has shipped home-improvement goods to Walmart, Lowe's and Tesco since 1987, and almost no one outside its buyer network had heard of it. We gave the export leader a public voice, a founder profile, and a shelf of national awards.

Judge India
The client

A leading home-improvement manufacturer delivering bird feeders, garden décor, furniture, fireplace tools, and storage solutions to global retailers with manufacturing expertise that deserved greater market visibility.

Category
Home improvement goods, mfg. & export
Headquarters
Noida, Uttar Pradesh, India
Markets
US · UK · DE · DK · SE · CA · FR · AU
Engagement
18 months*
Scope
Thought Leadership · Spokesperson PR · Media Outreach · Narrative Building
01 / THE BRIEF
The brief

Credentials, but no voice

KSP had the credentials, global retail clients, four decades of manufacturing, and a CFA-trained, second-generation leader.

What it didn't have was a public reputation to match. Outside the buyer network, the brand was effectively invisible: no media presence, no founder profile, and little to signal credibility to new partners, talent or industry bodies.

Our mandate was to build a reputation as well-engineered as the products.

02 / THE WORK
The work

Four lines, running in parallel

01

Founder as flagship

Position Siddhant Bery as a young manufacturing-export leader through awards, profiles and speaking platforms.

02

An earned-media engine

Place KSP in business, trade and regional press around exports, manufacturing and Make-in-India momentum.

03

Proof over claims

Lead every story with verifiable proof: marquee retail clients, compliance audits, and the Walmart green rating.

04

Always-on content

Turn the factory floor into a steady content stream across LinkedIn and Instagram, milestone by milestone.

The results

From invisible to award-winning.

3×
Media reach growth
35+
Tier-1 media placements
6×
Increase in branded share of voice vs. baseline
6Executive interviews
6Bylined articles & op-eds
40+Media coverage stories
10High-authority backlinks
4 / 4Nominations / wins
We finally have a voice that matches our factory.
Siddhant Bery- CFA, KSP Inc
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