Leading Ophthalmology with Vision and Trust.

When Sharp Sight Eye Hospitals came to us, brought 22+ years of pioneering eye care and the trust of 20 lakh patients. Our role was to translate that legacy into national media visibility, making every centre, surgical first, and accreditation part of the health conversation.



The client

A pioneering eye-care institution with 22+ years of legacy, delivering advanced ophthalmology, cataract, LASIK, SILK, retina, glaucoma and cornea care, through a growing hospital network, with a reputation and scale that deserved greater national visibility.

Industry
Healthcare · Ophthalmology
Headquarters
New Delhi
Network
16+ hospitals across 7+ states
Stage
Multi-City Expansion
Scope
Reputation Management · Founder Positioning · Launch & Awareness PR
01 / THE BRIEF
The brief

Trusted Clinicians. Underserved Story.

Build Sharp Sight's national media presence across health, lifestyle, business, and regional press, positioning the brand as India's most credible eye-care story.

In healthcare, trust is the ultimate currency, and Sharp Sight had earned it over two decades, as India's first NABH-accredited eye hospital, a pioneer of injectionless cataract surgery,and the name behind more than 10 lakh successful surgeries.

But in a category dominated by larger hospital groups and louder advertising, Sharp Sight's clinical firsts and patient outcomes were not reaching the press with the consistency or depth they deserved.

02 / THE WORK
The work

Four pillars. One Unmissable Brand.

01

PR & National Media Relations

Transformed Sharp Sight's clinical milestones, new-centre launches, and surgical firsts into high-impact health and business stories. Driving sustained visibility across the publications that shape patient and industry perception.

02

Reputation Management

Strengthened Sharp Sight's standing as one of India's most trusted eye-care brands by ensuring every media interaction, accreditation, and patient-outcome story reinforced its 22-year legacy of trust, technology, and clinical excellence.

03

Founder & Expert Positioning

Positioned Dr. Samir Sud and Dr. Kamal B. Kapur as credible voices on India's ophthalmology landscape through media interviews, expert commentary on eye health, screen-time and preventable blindness, and the future of organised eye care in India.

04

Launch & Awareness PR

Executed media outreach around new hospital openings, SILK eye surgery, and seasonal eye-health campaigns, turning each clinical moment into a press opportunity with tailored pitches for health editors, lifestyle writers, and correspondents across India's markets.

The results

40+ placements. Sharp Sight Owns Headlines.

18+
Launch & centre stories placed
12+
Founder & expert interviews
250%
Growth in brand media visibility
7+New-centre launches covered
10+Cities covered
15+Health & lifestyle features
12+High-authority backlinks
NABHAccreditation & awards amplified
Fizz PR helped us turn Sharp Sight's expertise and patient outcomes into media visibility across India.
Deepshikha Sharma- CEO, Sharp Sight Eye Hospitals
Clinical firsts Barely a headline. We fixed that.
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