UBON has been building affordable, made-in-India audio and mobile gear since its Lajpat Rai Market days. We turned up the volume, into national headlines, celebrity moments, and a global stage at GITEX Dubai.
India's leading homegrown gadget-accessory and consumer-electronics brands neckbands, earbuds, headphones, speakers, smartwatches, power banks and fast chargers built for "Connected Consumers" and "People on the Go."
UBON had scale, a deep product line and serious Make-in-India credentials.
But in a category crowded with louder, better-funded rivals, it needed a national brand voice to match its shelf presence. The mandate: convert distribution muscle and product firsts into mainstream awareness, founder visibility, and a credible global story.
Turn celebrity-ambassador moments into earned media and social conversation, not just billboards.
Build each launch, fast chargers, transparent power banks, into a genuine news story.
Position the Arora brothers as credible spokespeople for homegrown manufacturing.
Frame the international story around GITEX Dubai and MENA, Europe and Africa expansion.
They made a homegrown brand impossible to ignore.
Delhi . Dubai
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