Made in India,
heard everywhere.

UBON has been building affordable, made-in-India audio and mobile gear since its Lajpat Rai Market days. We turned up the volume, into national headlines, celebrity moments, and a global stage at GITEX Dubai.



The client

India's leading homegrown gadget-accessory and consumer-electronics brands neckbands, earbuds, headphones, speakers, smartwatches, power banks and fast chargers built for "Connected Consumers" and "People on the Go."

Category
Audio, mobile accessories & consumer electronics
Roots
Lajpat Rai Market, Delhi, since 1999
Reach
250+ distributors · ~3,000 cities
Engagement
12 months*
Scope
Thought Leadership · Spokesperson PR · Media Outreach · Narrative Building
01 / THE BRIEF
The brief

Big range, quiet voice

UBON had scale, a deep product line and serious Make-in-India credentials.

But in a category crowded with louder, better-funded rivals, it needed a national brand voice to match its shelf presence. The mandate: convert distribution muscle and product firsts into mainstream awareness, founder visibility, and a credible global story.

02 / THE WORK
The work

Four tracks, mixed and turned up

01

Make ambassadors newsworthy

Turn celebrity-ambassador moments into earned media and social conversation, not just billboards.

02

Every launch is a hook

Build each launch, fast chargers, transparent power banks, into a genuine news story.

03

Voices of Make-in-India

Position the Arora brothers as credible spokespeople for homegrown manufacturing.

04

Take the brand abroad

Frame the international story around GITEX Dubai and MENA, Europe and Africa expansion.

The results

From invisible to award-winning.

8×
Lift in branded share of voice vs. baseline
60M+
Estimated cumulative reach, earned & owned
3×
New markets in the pipeline, MENA, Europe, Africa
4Executive interviews
8Bylined articles & op-eds
120+Earned placements across business, tech & trade media
10High-authority backlinks
7 / 4Nominations / wins
They made a homegrown brand impossible to ignore.
Lalit Arora- Co-Founder, Ubon
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rashmi@fizzpr.com

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Studios

Delhi . Dubai

H-57, First Floor, H Block,
Sector 63, Noida — Electronic City Metro
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