Stories that go the distance.

For global tyre and lubricant brands, auto-parts makers and electric-mobility pioneers entering and scaling across India, we build the press releases, launch moments and media visibility that put performance brands on the map. One playbook, three very different drives.

The sector

A portfolio across tyres, lubricants, auto parts and electric commercial mobility global brands entering and scaling across India, each needing the market to notice their performance, reliability and innovation.

Sector
Automobile, tyres, lubricants, auto parts & e-mobility
Region
India & overseas
Segments
Tyres & lubricants · Auto parts · Premium lubricants · Electric mobility
Brands featured
Goodyear Lubricants · Daewoo Lubricants · Foton × PMI Electro Mobility
Scope
PR & earned media · Launch & event management · Social media · Spokesperson & media kits
The brief

One sector, three very different drives

Automobile brands rarely struggle with engineering, they struggle with being seen and trusted.

Across tyres, lubricants, auto parts and electric mobility, the same gaps appear: a crowded performance-brand market, market entries and re-entries that need an orchestrated moment, and allied products audiences don't know about yetlubricants, batteries, filters, e-buses. Our mandate was to close that gap and give each launch a reason to be covered.

What the sector runs into

  • A crowded, competitive performance-brand market.
  • Launches, market entries and re-entries that need an orchestrated moment.
  • Low awareness of allied products, lubricants, batteries, filters, e-mobility.
  • Turning visibility into lasting trust and brand recall.

What we set out to do

  • Build national media visibility across auto, business and trade press.
  • Amplify product launches and partnership announcements.
  • Strengthen digital presence and engagement on social platforms.
  • Position each brand as reliable, performance-led and innovation-driven.
The playbook

A single approach, tuned to each brand

01

Newsworthy press releases

Product launches, leadership updates and partnership announcements turned into sharp, earned-media stories from Goodyear's lubricants to Daewoo's India re-entry.

02

Targeted media outreach

Top-tier auto, business and trade media across print and digital, in English, Hindi and regional languages, matched to each story.

03

Launch & event management

End-to-end product launches, pre-event outreach, on-ground media handling and post-event amplification like the Goodyear Lubricants and Battery events.

04

On-ground journalist relations

Inviting and coordinating top automotive and tyre journalists for first-hand coverage and in-person interviews.

05

Spokesperson & media readiness

Spokesperson briefs, Q&A documents and media kits that keep market-entry narratives clean, consistent and on-message.

06

Social media management

Visually-led content on performance, durability, mileage and trust across allied pages, Assurance International, ACDelco and AIL Autoparts.

Across the sector

The work, by brand

01 Tyres, Lubricants & Auto Parts

Goodyear Lubriancts

Tyres · Lubricants · Batteries · Filters, India & Sri Lanka
Challenge
Build national visibility for Goodyear's entry into lubricants, batteries and filters, and strengthen the digital presence of its allied brands.
What we did
Crafted newsworthy press releases and ran end-to-end PR for the Lubricants and Battery launch events, coordinated top auto and tyre journalists, and managed social for Assurance International, ACDelco and AIL Autocrafts.
Coverage
ETAuto Autocar Professional MotorIndia BW Businessworld
02 Premium Lubricants

Daewoo Lubricants

Premium engine oils · Powered by MIL · Market re-entry
Challenge
Announce Daewoo's strategic re-entry into India's automotive lubricants market and achieve nationwide visibility within a short launch window.
What we did
Built a brand narrative around Daewoo's global legacy and the Mangali Industries (MIL) partnership, drafted market-entry press releases, and prepared spokesperson briefs, Q&As and media kits across English, Hindi and regional media.
Outcome
60+ media coverages secured within days of launch, nationwide reach across print, online and social, with strong SEO impact through high-authority titles.
Coverage
India Today ETAuto Autocar Professional ACKO Drive
03 Electric Commercial Mobility

Foton × PMI Electro Mobility

Electric buses & trucks · Clean mobility · Multi-city
Challenge
Position the Foton–PMI collaboration in India's growing EV ecosystem and build credibility among industry, government and mobility audiences.
What we did
Led PR and media outreach for the collaboration, targeted automotive, EV, business and infrastructure media, and developed narratives around clean mobility, electric buses and global technology partnerships.
Coverage
The Economic Times The Times of India Autocar Professional Zee Business
The results

From quiet engineering to talked-about.

Across the sector: strong visibility for new product and market entries, increased engagement and brand recall on social, and reinforced positioning as reliable, innovation-driven automotive brands, from a tyre-maker's lubricant launch to a lubricant brand's India re-entry and an electric-bus partnership.

3
Automobile brands activated
60+
Coverages in days, Daewoo launch
85%
Client retention, exceptional for service
800+Brands served, India & overseas
15 yrsCommunications experience
360°Integrated approach
35+Branding professionals
3Languages, English, Hindi & regional
We turn tyres, lubricants and electric buses into the performance brands India talks about.
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