Building Trust in
Real Estate Markets.

When HouseEazy came to us, they were solving a long-ignored gap in Indian real estate, making resale homes, often priced on guesswork, truly transparent and trustworthy. Our role was to turn their AI-priced, fully verified model into a national story through funding, launches, and founder visibility.



The client

A full-stack proptech platform reinventing how India buys and sells resale homes, pairing an AI/ML pricing engine, trained on more than two million ground data points, with a single-window, fully-verified transaction process.

Industry
PropTech · Real Estate Resale
Headquarters
Noida, NCR
Network
3 NCR markets · 4,000+ channel partners
Stage
Series B Growth
Scope
Funding & Investor PR · Founder Positioning · Category Leadership · Awards Strategy
01 / THE BRIEF
The brief

A Smarter Way To Sell. A Harder Story To Tell.

In India’s real estate ecosystem, trust is the ultimate currency, and HouseEazy set out to rebuild it through transparency, data, and verified transactions.

India’s resale housing market has long operated on informal signals, word of mouth, broker negotiation, and an underlying uncertainty about whether prices are truly fair. HouseEazy built its way out of that reality: an AI-driven pricing engine trained on over two million data points across registry filings, market movements, and live transactions, arriving at valuations both buyers and sellers can genuinely trust.

But in a market where “AI-powered pricing” is often treated as a feature rather than a narrative, the challenge was to make HouseEazy more than a tech story.

02 / THE WORK
The work

Four pillars. One Defining Brand.

01

Funding & Investor Story PR

Turned HouseEazy's seed, Series A, and Series B rounds into momentum stories, proof points for homeowners deciding whether to trust a platform with their biggest asset, not just announcements for the cap table.

02

Founder Positioning

Built national media presence for co-founders Tarun Sainani and Deepak Bhatia as go-to voices on India's resale housing market, from pricing transparency to what an organised, technology-led resale category looks like at scale.

03

Category Leadership & Reputation

Anchored HouseEazy's reputation as the platform bringing verified, title-checked homes and data-backed pricing to a market long defined by guesswork, keeping the transparency promise at the centre of every story told.

04

Award & Recognition Strategy

Built the submission and nomination calendar behind India's leading proptech and real estate honours, turning industry recognition into a steady, third-party-validated drumbeat of credibility.

The results

₹2,000 Cr+ Transacted. Recognition Follows.

2500+
Raised across funding rounds
4000+
Channel partner network
4.5*
Average Google rating
4+National outlets featured
3NCR markets covered
45+Proptech features secured
15+High-authority backlinks
5 / 5Industry Recognition,
Fizz PR helped us turn HouseEazy’s transparent, data-led resale model into media visibility across India.
Tarun Sainani- co-founder, HouseEazy
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