SHRM is the world's largest HR association, nearly 340,000 members across 180 countries, shaping workplaces for 362 million workers and their families. The mandate was never relevance. It was owning every conversation about the future of work.
SHRM is the foremost expert, convener and thought leader on the people side of business, the trusted authority for HR professionals and the executives who rely on them.
SHRM had the data, the members and the convening power. What it needed was to be the first name in every story about work.
Everyone claims the future of work now, consultancies, platforms, think tanks, a thousand voices on a feed. SHRM's edge was real: research no one else has, and a network 340,000 strong. The brief was to convert that authority into everyday share of voice, to make SHRM the cited, quoted, on-record source whenever the workplace makes news.
Turn SHRM's State of the Workplace and CHRO Priorities reports into data stories newsrooms can run on day one, clear findings, sharp framing, ready quotes.
Claim the biggest debates, AI at work, skills-first hiring, leadership, multigenerational teams, and lead them before they hit peak coverage.
Build the SHRM Annual Conference & Expo into a national moment, keynote stage, headline research drops and a week the whole profession watches.
Put SHRM executives and certified members into business, HR and mainstream press as the named authority, not a background source.
Fizz PR turns workplace stories into industry authority, because credibility is earned, not announced.
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