PR for the brands no one's covered yet.

Now booking · Q3 2026

A new communications house for mid-market to enterprise brands who want sharper press, smarter narratives, and a partner who actually picks up the phone.

Start a brief → See the work
15+Years of receipts
(under a former name)
200+Brands launched
across 12 sectors
96%Retention
across the book
2026Rebuilt for the
new India narrative
§ 01 / WHO WE'RE FOR
01 — The brief

The new kid with a fifteen-year notebook.

01

For founders with real revenue and a story they haven't told yet.

You crossed the chasm between scrappy and serious. The story you used to pitch isn't the one that lands the cover. We rewrite the narrative for the room you're now in.

02

For CMOs at mid-market & enterprise brands who are over the old PR retainer.

No 40-page coverage reports. No "we sent it to 200 journalists." We work with eight clients at a time. Senior people on every call. Outcomes you can show the board.

03

For challenger brands that want to be impossible to ignore.

D2C, SaaS, fintech, F&B, luxury, hospitality. Brands with a point of view. Brands with a drop. Brands with a founder who's worth interviewing.

04

For listing-bound businesses that need a credible public voice.

IPO-track companies need more than a banker and a lawyer. We build the analyst pre-read, the founder narrative, and the press cadence that survives a roadshow.

§ 02 / WHAT WE DO
02 — Capabilities

Six things, done properly.

We don't sell every line item on the PR menu. We sell six. Each one is led by a senior practitioner — not an account executive with a template.

01 / STRATEGY

Narrative & Positioning

The story the founder tells in a board meeting, on a podcast, on stage. We write it, sharpen it, and translate it to every audience.

  • — Messaging architecture
  • — Founder positioning
  • — Category creation
02 / PRESS

Earned Media & Editorial

Real relationships with the journalists you'd actually want to cover you. Tier-one Indian and global press. Stories that earn the page, not buy it.

  • — Tier-1 press & trade
  • — Bylines & op-eds
  • — Embargoed launches
03 / LAUNCH

Product, Drop & Campaign PR

Launches that hit and stay hit. From a quiet teaser to a full press week, planned to the hour with a calendar your team can actually execute.

  • — Launch architecture
  • — Press kits & previews
  • — First-week stamina
04 / IPO

IPO & Capital Markets PR

The 18 months before listing day. Founder narrative, analyst pre-read, anchor-investor positioning, and a press cadence built around the prospectus.

  • — Pre-IPO narrative
  • — Investor positioning
  • — Roadshow comms
05 / FOUNDER

Personal PR & Thought Leadership

The founder is the brand. We build the public version of you — interviews, profiles, LinkedIn, stages — that's honest, useful, and recognisably yours.

  • — Profile & cover features
  • — Speaking & stages
  • — Editorial calendar
06 / CRISIS

Reputation & Crisis

The boring, expensive part of PR. We do the war-game, write the playbook, take the 11pm call, and stand between you and the wrong headline.

  • — War-gaming & pre-mortems
  • — Statement drafting
  • — 24/7 on-call

AS SEEN & HEARD INThe receipts.

§ 03 / SELECTED CLIENTS
03 — Selected clients

Brands we've shipped press for.

A partial list. Spanning luxury heritage, F&B, hospitality, real estate and SaaS. We don't take every brief — we take the ones we can make a real difference on.

01
Senco Gold & Diamonds
Luxury / Heritage
IPO press cadence · 14 cover features
→
02
Mosaic India
Hospitality
Brand reposition · 3 cities, 9 months
→
03
SGF India
F&B / QSR
Growth narrative · 32 tier-1 placements
→
04
A LUXURY real-estate portfolio
Real Estate
Pre-launch · NDA, ask us
→
05
A Series-B SaaS company
Tech / SaaS
Founder narrative · 4 podcasts, 1 cover
→
06
A NEW-INDIA F&B group
F&B
Outlet launches · 6 cities, 11 outlets
→
07
A renewable-energy major
Energy / Infra
CSR & capital story · annual report cycle
→
— Client note
Suvankar SenExecutive Director · Senco Gold & Diamonds
Their involvement and ideas are such that it feels like they are part of our company. The exposure and benefit has been more than what we expected.
§ 04 / SECTORS
04 — Sectors

Sectors we know the rooms in.

Fifteen years of inherited Rolodex, reset for what 2026 India actually buys, builds and reads. Lit chips below are practice areas with senior-led teams already on the bench.

SaaS & B2B Tech Lead
Fintech & Capital Markets Lead
Luxury & Heritage Lead
F&B / Hospitality Lead
Lifestyle & Beauty
D2C & Consumer
Real Estate & Infra
Healthcare & Pharma
Renewable Energy
Travel
Government Relations
CSR & Sustainability
IPO & Pre-IPO
Personal / Founder PR
Web3 & Crypto
§ 05 / SELECTED WORK
05 — Selected work

Three recent receipts.

A snapshot of what 'good' looks like for us — the strategy, the press week, the outcome. See all seven case studies →

SGF.
FZ-CS-012025 / Q4
F&B / QSR9 months

Turning a regional QSR into a national growth story.

Re-positioned a founder-led F&B brand from a Delhi favourite to a national category leader. Founder narrative, business press, and an investor-ready story.

32Tier-1 features
4×Brand search lift
Series AClosed mid-cycle
Senco.
FZ-CS-022023 / IPO
Luxury / Heritage18 months

An IPO press cycle that actually moved subscriptions.

Built the 18-month run-up to listing day for a 90-year-old heritage jeweller. Founder profile, analyst pre-read, and a daily press cadence through the roadshow.

14Cover features
76×QIB subscription
+22%Listing premium
Mosaic.
FZ-CS-032024 / Q2
Hospitality6 months

A reposition that survived a category change.

Took a regional hospitality brand into three new metros without losing the story that made it work in the first place. New press kit, new founder voice, same DNA.

3New metros
11Outlets covered
0Lost reservations
§ 06 / THESIS
06 — What we believe

Six lines, signed off.

PR is a creative discipline, not a press-release factory.
Culture moves in group chats, then in print.
Spray and pray. Earn the placement.
A brand worth covering will be impossible to ignore.
Less account managers. More cultural operators.
§ 07 / FOUNDER NOTE
Kanika Chhabra, Founder of Fizz PR
FZ-PORTRAIT-01Kanika C.
A note from the founder
I spent fifteen years inside the old PR machine. I built Fizz to do the opposite of most of it.

Smaller book of clients. Senior people on every account. Real, picked-up relationships with the journalists who'll write the story — not a media list pulled from a database. We will say no to briefs we can't win. We will tell you when an idea isn't ready for press. And when it is, we will earn the page.

Kanika Chhabra
Founder · Head of Press · fizz.PR
LinkedIn ↗ Email Kanika →
Start a brief.

The good email

hello@fizzpr.com

For new business, briefs, and decks. We reply within one working day.

Press & media

press@fizzpr.com

For journalists working a story. Founder available within 24 hours, on the record.

Studios

Mumbai · Bandra
Delhi · Connaught Place

By appointment. The good coffee is in Mumbai.
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